MUMBAI: The BBC is launching a new business programme, broadcasting from the BBC’s Delhi bureau and air on both BBC World Service English (radio) and BBC World News (TV). The show, WorklifeIndia, will start from 9 November at 9 pm.
BBC Global News India COO Naveen Jhunjhunwala said, “We are very excited to be collaborating with BBC World Service to bring this new programme to BBC World News viewers, thanks to our special Delhi studio adapted for both radio and TV, particularly as Ipsos has just named the BBC as the top international news brand in India this week.”
The show will be a half-hour weekly programme providing real-time conversations on the realities of modern life. Anchored from the Delhi studio, specially adapted for TV and radio, and presented by Divya Arya and Devina Gupta, it will tackle issues around money, work, family, business and finance for both a South Asian audience and global audience. The aim is to offer a positive understanding of the changing factors that shape all our lives. The programme will then go daily in Spring 2019, and will also be available as a podcast.
BBC Indian languages head Rupa Jha said, “It is a programme about money and opportunity but one that’s also about saving, spending, and sharing what money can give and recognising the daily reality of a world of huge opportunities and huge disparities.”
The programme will pick up on key issues to extract global lessons from local issues. Guests and panelists will be drawn from the business community, academics and experts in Delhi and Mumbai. The show will also leverage the wealth of expertise and talent in the BBC’s Delhi and Mumbai bureaus from across the BBC’s English and Language services. It will also draw on the business unit’s expertise and contacts in London, New York, Singapore and elsewhere.