The internet is full of useful advice about boosting your SEO stats. Some of it is good, some of it mediocre, and some is just downright bad. It seems that everyone has an opinion about SEO facts in 2018, but not everyone agrees about the right way to improve your SERP rankings.
It’s not surprising considering how far search engines have advanced since their early days. Compare search engine optimization statistics 2017, and 2018 SEO stats, and you’ll find some subtle tweaks in the algorithms that the search engines use.
This is because, for Google, et al., it is the results that count. They don’t care how hard you are trying; they want to present the very best results for their users. It’s their business, and if they don’t improve, they’ll be dead in the water before long which is great for them, but not so wonderful for you as a business.
It means that you have to keep a careful eye on how your site is performing and tweak the content as necessary. We have an interesting infographic at the end of this text that goes into the subject in a lot more detail, so do stick around and check it out after reading this section.
Start by Monitoring the Statistics
Is there a shortcut? Not really. You can make use of an SEO stats checker to help you out, and you can get an idea of basic tricks to use, but it’s still largely a process of trial and error to get it perfectly correct.
And, while the flavor of the month might be mobile SEO stats or local SEO stats, it’s important for you to keep an eye on all the results that you are getting. This is the best way to ensure that you can pick up signs of trouble before your traffic dips too significantly.
Fortunately, it’s relatively simple to monitor these figures. You can find an SEO stats Chrome extension or any other browser you might use that will include a lot of vital information for a relatively low cost.
Now Focus on Content
There are a lot of tips out there, but the most important one to boost SEO statistics, Forbes says, is to ensure that you provide top-quality content, especially instant answers. By providing content that is top class, you ensure that your site adds value for your visitors. This is the best way to keep them interested in your site.
They stay on longer to check out your content and make return visits for updates, or new information. Both of these aspects will make your site appear more credible in the eyes of search engines.
And that will help to boost your SEO stats the most over the long term. It does take a while to build an audience and traffic this way, but it is the best way to get Google and the rest to fall in love with your site. And, best of all, you won’t get smacked down by the search engines for employing shady techniques.