An Introduction to Instagram Stories for Business Use

There’s no denying that implementing a good Instagram Story strategy will pay dividends over time. With over 300,000 users, one of the primary benefits of Instagram Stories is that you get a user base who are just dying for new content to consume.

Users respond well to great content, and the best Instagram Stories boost engagement and brand recognition significantly. There are also plenty of Instagram Story features that can help to make the experience more entertaining for users.

Instagram Stories – How to Use?

The channel makes it pretty simple to post your particular story. The idea behind this particular feature was to create a quick and fun way to connect with your followers. You have around 15 seconds to impress, which is not long, but there is no limit on the number of videos that you can post.

So, if your post is going to go over 15 seconds, consider serializing the information.

It also bears considering that the video automatically disappears after twenty-four hours. So, unless you plan on saving it as a highlight on your profile page, it doesn’t make sense to make it your magnum opus.

If you’re a business, it’s important to put some effort in – to make sure that the video and sound quality is good, and do make sure that the content you produce will appeal to your followers. A slapdash effort here won’t play well on the channel.

Instagram Story Ideas

The next obvious question becomes what to post about. That requires some careful consideration, especially if you plan to use the feature often. As always when producing content, make sure that it is tailored to your target audience.

You have a lot of leeways here when it comes to what you can post about, so get creative. Switch up the type of stories that you use. A quick look at a new product, some insight into the business behind the scenes, or even just a short tutorial is all good ideas to get you started.

If you want some more inspiration, check out the detailed infographic below for creative ideas from some top brands.

What Are the Best Hashtags for Instagram Stories?

Again this will depend on your actual market and, more importantly, the content that you are producing. We recommend using a maximum of five well-chosen hashtags that are relevant to your content and trying not to repeat the same hashtags for each of your videos going forward.

It’s tempting to throw in as many as you can think of, or choosing trending hashtags to get more views. Neither is the best policy, especially if it means using irrelevant tags. Make sure that the tags relate directly to the content so that viewers know exactly what to expect and to increase user satisfaction.

Instagram for Business Marketing
How Businesses Use Instagram Stories

Overall, there are several ways to approach using this feature. You can find a simple Instagram Story template online if you’re not sure how to get started, but it won’t be long before you get the hang of things and can create your own templates.

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