Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords whichRead More →

inbound-marketing-versus-outbound_marketing_strategy

If you’re running a business, you’ve probably heard of the terms “Inbound marketing” and “Outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my name card looks cooler than having “Normal Marketer” onRead More →