Digital Marketing


We get numerous SEO and traffic growth questions every day, and that’s great because we love helping people get more organic traffic. I’ve collected the most popular SEO questions we get on a regular basis and created this article in hopes it will help you get better at SEO. We would love to see you contribute to this article by asking your SEO questions in the comments section. If you enjoy

Basic SEO Tips

When I first started out in marketing, I thought I knew what SEO was all about. I knew it stood for search engine optimization. And I knew that the better your SEO was, the higher you would rank on search engines. I’m an SEO genius now, right? Not so much. There’s a lot that I didn’t know I didn’t know — and as I learned more, it bred more and


SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago. And that’s why the basic question of “What is SEO?” is actually a

25 Plugins to Consider After Creating Your First WordPress Site

Have you selected WordPress as the CMS of choice for your first website? If you answered yes to this question, you aren’t alone. At this time, WordPress powersapproximately 26% of the web. Although it’s one of the best “out of the box” content management systems, there’s something else that makes it a top choice: access to tens of thousands of plugins. In the past, we’ve discussed many different plugins categories. For

9 Vital (Free) WordPress Plugins Every Website Needs

You need a website for your business. But websites aren’t simple things. The design needs to look great. Customers need to be able to navigate it easily. You need to optimize it for search engines. And you need to protect it from spammers. The list goes on. So how do you manage to do all these things and more? Use WordPress, of course. WordPress is the world’s most popular system for managing content.


Making money from your website or monetize your website isn’t a myth. It’s doable by everyone. In fact, turning a part-time, hobby blog into an income generating asset is fairly common with a bit of luck and some hard work. At the very least, you should be able to make enough to cover your basic expenses for a domain and hosting. You might even be able to replace your income (and then some). Keep

What is Search Engine Optimisation (SEO)?

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into


Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: What is it? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s, digital marketing has actually been around much longer. Like, WAY longer. About 100 years longer, to be exact. Here’s a pic of


If you’re running a business, you’ve probably heard of the terms “Inbound marketing” and “Outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my name card looks cooler than having “Normal Marketer” on it, we should really understand the distinction between these two marketing approaches and how they work in today’s digital age.


Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as