Websites are a necessity for businesses of all sizes today — though, surprisingly almost half of small businesses don’t have websites. Still, there are so many design options to choose from and so many websites that it can be tough to know how to stand out. If you are thinking to develop a website for your business you must consider 50 Must Have Features for Small-Business Websites.
The Internet has changed the way people shop and businesses interact with customers. Today, customers have free and quick access to all kinds of information so they don’t hesitate to research products and services before they make their purchase decision. You need to make sure they have access to reliable information and one of the best ways to do that is to establish a good business website.
Beyond layout and color scheme, there are a lot of features that are paramount to successful small-business websites. Some are obvious — such as an easy-to-remember domain name, a logo and contact information — and others are more subtle, like an online chat button or specific pattern for the content on the site’s inner pages. Thankfully, website design and marketing firm offers pointers for an effective page from top to bottom, inside and out.
If you optimize all of the features listed in the infographic, your website would be fast, efficient, well designed, and responsive. It would improve the overall user experience of your customers and that would have an impact on your online reputation. Great websites can increase business revenue and add value to your brand so it’s wise to invest some time and effort into design and planning.
The infographic lists 50 essential features and they cover all aspects of a small business website which includes:
- Homepage header, footer, above-the-fold, and below-the-fold sections.
- Inner pages and blogs.
- Design, structure, and content.
- Server, hosting, and website security (especially important for e-commerce website)
- Technical requirements like Google Analytics integration, browser compatibility, mobile platform compatibility, etc.
Check out the infographic below to learn the best features to have, as well as SEO tips and the technical aspects to consider. See if your site measures up.