When it comes to the future of e-commerce, what factors will have the most impact for your site in the coming year? If you said finding the next big thing in terms of product, you’d be only partially right.
While it’s important to make sure that your e-commerce business has the products that clients are looking for, there is a lot more to ensuring that your business has staying power. In this post, we’re going to look at some of the things that you need to sort out before you add a new product to the mix.
Before we get into the actual factors you need to consider, it’s helpful to consider a little of the history of e-commerce. This is a fast-changing industry – advances in tech have been making it easier to run your business completely online.
Initially, when people first started buying online, there was an issue with how they would pay for goods. In the early days, you were taking something of a risk by entering your details on a website, and so it wasn’t the preferred way of doing things.
Since then, though, things have changed drastically. Shoppers do have to consider online security when choosing to purchase, but sites are better encrypted. Furthermore, now we have alternatives, like PayPal, that allow us to pay with entering minimal amounts of information.
As a result, more consumers are enjoying the benefits of e-commerce – the convenience, access to a wider range of products, and the potential to get some really great deals. The success of e-commerce examples like Amazon and eBay can attest to that.
Back To Your Business
It’s all really interesting, but let’s get back to your business now. What do you need to do to ensure that your online store is as successful as possible? You can start by looking at the infographic below. You’ll see, for example, that clients want personalized offers, omni-channel options, and faster delivery.
What is the Most Important Factor Gleaned From the Research?
That clients want more choices. They want:
To be able to use the channels that suit them. This means that if they want to shop on your site, they have the option. But they also want to be able to shop via social media, and possibly even using an app.
Better delivery options – even if that means paying extra. Some people are willing to pay a premium for same day delivery or expedited delivery.
More payment methods to choose from. So, aside from just accepting the standard credit card payments, merchants need to consider alternatives like PayPal and crypto-currencies.
The good news is that there are several avenues that you can start working on today. Let’s say that you cannot offer omni-channel shopping just yet because of the prohibitive cost. Instead, perhaps you could look into adding a couple of extra delivery options.
Take a look through the infographic about the future of e-commerce and see for yourself what you can adapt to fit your business. And don’t forget to tell us what you come up with by leaving us a comment below.